DEFYING
EXPECTATIONS
Tasked with developing a campaign that would get a digital generation excited about banking, we looked to europe’s biggest creator group to launch a collaboration that would reignite excitement around revolut and its challenger offering. The concept, highlight how revolut and the sidemen shared a common experience, they both defied expectations with their success.
THE RESULTS
100k
App Installs
making it the most successful acquisition campaign in the brands history
70m+
Impressions
Award Winning Collaboration
Global content awards
The campaign launched across every marketing channel at revolut’s disposal, with activations happening across london and a launch party which brought together the biggest creators from across europe to celebrate the partnership