LET THE BATTLE BEGIN

As part of a multi-faceted strategy aimed at building awareness & consideration amongst gamers, samsung launched the odyssey invitational, a gaming tournament with a huge cash prize, featuring 100+ creators. The tournament was streamed live to a huge audience across twitch, with communities given the chance to win epic prizes. Our strategy focused on generating creator interest through a generous prize-pool, meaning the total earned media for the campaign was astronomical. The invitational launched in 2023 and returned in 2024 as the odyssey cup. check out the recent streams below (opens twitch).