A TRULY UNMISSABLE LAUNCH
After being challenged with a short-turnaround (4 weeks), we delivered a multi-channel campaign that featured non-other-than John Cena, who announced an imminent invasion to drive excitement about the latest season of Overwatch 2. This page features the case study and the trailer.
THE RESULTS
205m Impressions
1,400
Press Articles
Biggest Increase in player base since launch
YOU CAN SEE HIM, RIGHT?
From brief to shoot in less than two weeks, this project highlights a massive effort from an incredibly talented group of people. My role throughout was to lead overall creative direction, and strategic implementation of the project, whilst also owning key client communications. Below is the Directors cut of the video from the incredibly talented Elliot Simpson