SHIFTING INTO OVERDRIVE

To captivate a new generation of drivers, Porsche stepped into uncharted territory: its first-ever U.S. esports tournament. Timed with the brand’s 70th anniversary, we transformed dealerships across the country into high-octane gaming hubs—plugging Porsche’s legacy directly into the heart of competitive play.

The entire strategy revolved around a creator-fueled community showdown that unfolded across months, cities, and screens. Blending virtual battles with real-world events, players raced head-to-head, chasing major prizes and the chance to line up on the digital grid with iconic gaming personalities and previous winners, at the iconic rennsport reunion in california.

the high-stakes finale featured the top eight players, culminating in an all-out sprint for the title and cash prize. The tournament didn’t just crown winners—it carved a new lane for Porsche, proving the brand belongs at the center of gaming culture, not on the sidelines..

Today, Porsche stands as both an automotive powerhouse and a respected force in esports, firmly anchored in a community that lives for speed, precision, and play.