A ROARING SUCCESS

celebrating the launch of a race-exclusive livery, cash app wanted to partner with creators to recognize the moment whilst providing them with a once-in-a-lifetime experience. We found f1 endemic creators to fly out to miami for the week, providing unique experiences from f1 karting to a creator celebration. the partnership with creators captured the excitement of the race whilst also generating huge positive sentiment for cash app who became recognized for their celebration of the racing community.

THE RESULTS

17million
Impressions

100
Pieces of earned content

8%
Engagement Rate

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