STARTING THE SEASON WITH A BANG

MELBOURNE GP MARKS THE START OF THE F1 CALENDAR. THE TASK WAS SIMPLE. CREATE CONTENT UTILIZING THE DRIVERS, ISACK HADJAR & YUKI TSUNODA THAT WOULD BROADEN CASH APP’S REACH ON TIKTOK TO A YOUNGER GENERATION OF F1 FANDOM.

OUR STRATEGY FOCUSED ON POPULAR TRENDING CONTENT AS WELL AS LONGER-LASTING CONTENT FORMATS THAT WOULD GIVE INSIGHT INTO THE LIFESTYLE AND MINDS OF THE DRIVERS IN A HUMOROUS WAY. DUE TO A CHANGE IN TEAM STRUCTURE ONLY TWO RACES INTO THE SEASON WE WERE THEN TASKED WITH PROVIDING THE CONTENT IN A MUCH SHORTER TIMEFRAME AS WELL AS PIVOTING THE CONTENT IDEAS TO LEAN INTO THE NEWSWORTHY NATURE OF THE CHANGE, DEMONSTRATING THE CAPABILITIES OF THE AGENCY TO RESPOND TO CLIENT NEEDS.