Revolut x Sidemen
Defy Expectations
The Challenge: Drive acquisitions amongst a GenZ / Younger Millennial audience through a partnership with a notable influencer.
The Solution: Partner with Europe’s biggest creator group, The Sidemen, to launch a limited edition bank card that puts Revolut into the hands of the creator’s audience.
The ✨ BIG ✨ numbers
100k Installs
The campaign focused on driving users to sign up to receive a limited edition card that unlocked access to exclusive benefits on Side+, a platform dedicated to unlocking behind the scenes content of The Sidemen, plus perks associated with their wider business properties.
+70m Impressions
The campaign appeared across social media via creator content, an high-production launch trailer, and owned social posting; across London through creative OOH placement, and on launch day we hosted a free community event giving away SIDES (Sidemen’s food property) and Revolut merch.
No.1 Acquisition-Driving campaign
Surpassing expectations, the Revolut x Sidemen launch amassed over 100k installs, making it the number one acquisition-driving campaign of 2022, demonstrating the power and potential of creators to drive meaningful action amongst their communities.